BMW Booth at IAA Frankfurt 2017

Updated: Aug 12, 2020

BMW again took up the whole of Hall 11 at the exhibition center in Frankfurt for IAA 2017.

The highlight of the show was a surrounding 150m oval track on which cars could actually drive. Entering from behind a 350 m2 LED-screen , they could either go directly to the 500 m2 stage or up a ramp, round the 'Vision Loop ' around the back of the audience, and back to the stage area. Seven LED-screens kinetically moved in accordance with the complex car choreography.