zactrack in action @ the 64th IAA in Frankfurt, Germany

Vienna (08/29/11) The 64th International Car Show (IAA) again drew hundreds of exhibitors into the halls of the Frankfurt convention. The latest vehicle models and technical novelties were presented. The show dramaturgy, with lighting, sound and video, was the centre point of the vehicle presentations. The Viennese technology company zactrack was represented with it’s automated Follow- System.

zactrack is an automated follow- system. People and objects in motion are tracked with high accuracy and represented in a 3D model. Based on this input, various effect devices are controlled to point, follow, and focus automatically.

zactrack turns the presentation of new vehicles into a fulminant show element.

The car producer’s exhibition area represents superlatives, just as the technology does. 220 tons of lighting equipment are attached to the ceiling of the hall, which has a area of 11.000 square metres. Out of a total of 3.500 floodlights, 500 are so-called moving- lights, operated by zactrack. 

Up to 10 vehicles are staged simultaneously by zactrack every day.

As a highlight of the model-presentation, the vehicles are lighted, fully automatically and recorded with various effects on a circuit in the hall.  The zactrack-system not only moves the car in the right light, but also sets the driving dynamics in the spotlight. For 16 hours a day and at defined times, up to 10 brand new car models can be staged with sophisticated lighting effects and at speeds up to 50 km/h.

zactrack amplifies the perfect sound of the engines -  position-related!

zactrack also effects an improvement of the vehicles' sounds. Using a variety of speakers supplied with positioning data by zactrack, the sounds of the engines are entrained authentically, according to the actual position of the car in the hall, ensuring the right feel. This authenticity is one of the most important criteria.

The premiere of zactrack’s system in this dimension.

Following successful system operations such as "Holiday on Ice" and the EXPO 2010 in Shanghai, this was another prestigious project for the team led by CEO Mag. Werner Petricek.

zactrack Lighting Technologies GmbH
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zactrack Lighting Technologies GmbH |  Rotensterngasse 21/1 1020 Wien | t.: +43-699-1414 8000

 

e.: z.office@zactrack.com | www.zactrack.com